This post is part of the “Tools for Indie Musicians series. See all the posts here.
This is more of a strategy than a tool, but strategies are tools, right?
All of my original music is free. I’m going to explain my strategy in this post, but first, let’s look at this idea from both sides.
Argument against free downloads
You can do a google search and read tons of opinions on artists giving away their music for free. Many are passionately against the idea. I’ve read a lot of arguments against giving away music, and I’ll sum them up with this statement:
Giving away your music for free cheapens it. You put lots of work into creating music, and if you believe it is valuable, you shouldn’t just give it away. Furthermore, it harms the entire music industry, conditioning fans to expect to listen to and download music for free.
Why I choose to give my music away free
I believe the argument for giving away music is stronger. So, this is why I give away my music for free.
- I am an unknown artist. Sure – I may have more than 2 or 3 twitter followers, and my mailing list has more than 13 emails on it, but in the grand scheme of things, I’m totally 100% an unknown.
- As an unknown artist, exposure is worth way more than money.